TranStar Teams With NCR to Display Latest SmartCard Technology at National Retail Federation (NRF) Convention

Company's New Plug & Play Loyalty and Security Technology Is Rapidly Being Adopted by Retailers - Will Be on Display at NRF - Booth #571

LOS ANGELES, Jan. 8 /PRNewswire/ --

TranStar(TM) ( www.transtarsystems.com ), a leader in next generation SmartCard technology, and NCR Corporation will team to show what is becoming the new standard for POS loyalty and security technology systems.

The system will be on display with NCR Advanced Store software and NCR RealPOS(TM) terminals, and will demonstrate how SmartCard technology is driving outstanding results for retailers seeking to speed sales, increase security as well as improve data collection. Demonstrations will be available at the NRF Annual Conference in New York, January 12 - 15, in Booth #571.

"Within the last year we have seen a huge surge in interest for marketing programs incorporating SmartCard technology as retailers seek to enhance the customer experience and increase brand loyalty," stated Mike Radlovic, CEO, TranStar Systems. "This is an enormous boost for our efforts to be working with NCR and to have the retail industry embrace the marketing benefits of our fast, flexible plug-and-play customer-driven technology.

The TranStar system is a gift and loyalty card program that allows retailers to offer customized marketing, instant rewards and benefits programs for their patronage. The technology was recently featured in Franchise Update and National Petroleum News as a new way for retailers to build on the success of SmartCard technology with unique and customized gift and reward loyalty programs.

According to Dick Arnold, NCR's director of General Merchandise Industry Marketing, NCR is pleased to be working with TranStar to deliver an end to end customer loyalty solution to retailers. "The combination of TranStar's system with NCR Advanced Store POS software provides a powerful loyalty solution to retailers that can help drive incremental revenue and increased margins," Arnold said.